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can you expand on the reacceleration in smoke-free volume growth compared to the 2026 growth guidance?
You think about the $100,000,000 of investment that took place in the quarter, is that a sustained level of investment or I should say a normalized level of investment that you face a tough compari...
you talked about the single digit operating profit growth on an underlying basis in the fourth quarter. Can you you provide a little bit more detail behind the drivers behind that?
In the markets where you are taking pricing, how is that impacting volume and new user acquisition
Is it fair to say the second half is more or less in line with your previous expectations?
Can you talk about the factors in the second half that we should take into consideration
can you talk about some of the underlying benefits to IMS growth re-accelerating across the rest of 2025?